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Is this sponsorship offer fair?

Paste the brand’s email and DealBuff extracts the fee, deliverables, rights, exclusivity, revisions and payment terms. Fixed rules—not the AI—calculate the 0–100 Deal Score, term-adjusted range and counteroffer.

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Example analysis

What a finished analysis looks like

An illustrative offer — a real brand name would never appear here — analysed end to end. The verdict, the priced terms and the reply are the three things you get.

62Deal score
Negotiate

Northmark Audio · 1 integration + 2 shorts · analysed Aug 9 2026

Don't accept this as written — the fee is close, but three terms are worth more than the gap.

$3,000 is inside the range for your reach, but you're also being asked for a full year of category exclusivity and permanent ad usage. Priced properly those two clauses are worth about $3,000 on their own — roughly the entire fee.

Their offer against what this is worth

Their offer$3,000Below the range once the terms are priced in
Reasonable range$4,000–6,500For 142K subs, 0.9% comment rate, this deliverable set
Recommended counter$4,800Or $3,400 if they drop exclusivity to 3 months
Their offerCounter

The violet band is the term-adjusted range; the white tick is what they offered and the violet tick is the counter.

Which clause the money is in

Published assumptions, applied to the stated fee

  • Stated fee$3,000
  • Exclusivity+60%$1,800
  • Usage rights+40%$1,200
  • Whitelisting+25%$750
  • Stated fee plus priced terms$6,750

These add to the term-adjusted total, not to the counteroffer — the counter opens at the top of the range built from them. Widest block first is also the order worth negotiating in.

Every term they asked for

11 extracted · 3 cost you money

  • Exclusivity12 months
    Costs you

    You can't work with any audio brand for a year — not headphones, not speakers, not microphones. In your category that's roughly four sponsorships you'd otherwise take. Standard for this fee level is 3 months, category-narrow.

    +$1,800
  • Usage rightsperpetual, paid ads
    Costs you

    They can run your face as an ad forever, with no further payment. Perpetual is not a formality — it's the single most expensive thing in most creator contracts. Ask for 6 months, renewable at 25% of the fee.

    +$1,200
  • Whitelistingincluded, unlimited
    Costs you

    Running ads from your own handle puts brand messaging in front of people who think it's you talking. It's normally priced separately, at 20–30% of the fee.

    +$750
  • Payment termsnet 30
    Fair

    Standard and enforceable. Nothing to push on here.

  • Revisions2 rounds
    Fair

    Two is normal. Unlimited revisions would be the red flag; this isn't that.

  • Cancellationany time, no kill fee
    Negotiate

    They can walk after you've shot and edited, and owe you nothing. Ask for 50% on cancellation inside 7 days of the delivery date.

    risk
  • IP ownershipyou retain
    Fair

    You keep the video and can leave it up. This is the right way round.

Four more terms — deliverables, deadlines, paid amplification, approvals — all standard

Your reply, ready to send

Hi Dana,

Thanks for this — the product is a good fit for the channel and I'd like to make it work.

Two things in the terms need adjusting before I can say yes. Twelve months of category-wide exclusivity takes me out of the audio space for a year, and perpetual paid-ad usage means the video keeps working for Northmark indefinitely at no further cost. Priced normally, those two clauses are worth more than the fee on the table.

Here's what works: $4,800 for the integration and two shorts, with exclusivity narrowed to headphones only for 3 months and usage rights running 6 months, renewable at 25%. If the budget is fixed at $3,000, I can do that instead with 3-month exclusivity and no whitelisting.

Either version works for me. Let me know which one you'd like and I'll get it in the calendar.

Best,

Marcus

The reply is the deliverable. It names the expensive clauses, gives a number, and offers a fallback at their budget — so the creator never has to write the awkward paragraph themselves.

If they say no

A brand that won't move on exclusivity duration usually will move on its scope. Narrowing "audio" to "headphones" costs them almost nothing and gives you back most of the year.

This analysis is private.

Your offer text is never stored, sent to the brand or published. If you are signed in, only the extracted analysis is kept behind your account. There is no public share card for a deal.

Terms that change the deal

The fee is only the first number

A sponsorship price pays for content. Rights, restrictions and slow payment ask the same fee to do more work or carry more risk, so they need to be read separately.

Pricing

This MVP starts with the fee in the offer and applies published, fixed term premiums. It is a term-adjusted estimate, not a claim about what every channel should earn.

Usage rights

Organic reposting, paid ads, whitelisting and perpetual use are different permissions. Paid and longer use costs more because the brand keeps earning reach from your work and identity.

Exclusivity

Exclusivity removes future deals. Its price depends on duration and scope: a three-month named-competitor list is not the same as a year covering an entire category.

Payment and risk

Net-60 payment, no kill fee, missing IP language and unlimited revisions lower the Deal Score. DealBuff flags these as commercial risk without inventing a dollar premium where one is not defensible.

Questions about sponsorship offers

How do I know if a sponsorship offer is fair?

Compare the fee against what a channel your size normally earns for the same deliverables, then price the terms separately. This text MVP handles that second step: it starts with the stated fee and adds fixed adjustments for the rights and restrictions it extracts. It does not yet claim a channel-market benchmark.

What does DealBuff cost?

DealBuff costs US$9.99 for one private sponsorship analysis. It is a single payment, not a subscription, and each completed purchase unlocks one analysis.

Is my sponsorship offer kept private?

The text is sent to the configured AI provider to extract its terms, but BuzzBuff never stores the pasted text, publishes it or sends it to the brand. If you sign in, only the extracted analysis is saved to private history. There is no public deal result or share card.

Is this legal advice?

No. DealBuff applies commercial pricing assumptions to extracted contract language. It does not decide whether a clause is enforceable and does not know your jurisdiction. Before signing anything you could not walk away from, have a lawyer read it.